A Unique F1 Experience at the Trafalgar St. James Hotel
After filming content for a motorsport-focused platform, I was invited by Hilton to stay in an exclusive suite at the Trafalgar St. James hotel. This luxurious space, designed in collaboration with McLaren, offers an unforgettable experience for fans of Formula 1 and those seeking a high-end escape. The suite, available only 10 nights a year, celebrates two decades of the partnership between Hilton and McLaren. It’s more than just a place to stay—it’s a glimpse into the world of F1 racing.
Location and Accessibility
The Trafalgar St. James hotel is located in the heart of London, offering breathtaking views of Trafalgar Square. It’s within walking distance of popular landmarks such as Leicester Square and Covent Garden. The area is also home to numerous theatres, bars, and restaurants, making it ideal for combining sightseeing with a luxury getaway. Public transport is easily accessible, with Charing Cross station just a five-minute walk away. Multiple bus routes stop outside the hotel, ensuring convenient access to other parts of the city.
First Impressions
From the moment I arrived, the hotel exuded a sense of elegance and sophistication. Upon entering, I was greeted warmly, and my luggage was quickly taken to the room. The check-in process was smooth, and before long, I was given a private tour of the suite. This added touch allowed me to fully appreciate the details of the space, which is filled with unique elements inspired by McLaren and F1.
Interior Design and Amenities
The suite features a bold papaya-orange color scheme, reflecting McLaren’s iconic branding. Inside, there’s a large orange sofa, a 50-inch TV, and a selection of snacks and drinks that Lando Norris and Oscar Piastri might enjoy. The super king bed is incredibly comfortable, and the twin Molton Brown bathrooms offer deep baths and walk-in showers.
A custom gift box includes a video message from McLaren team principal Zak Brown, along with complimentary robes, slippers, Nutribullets, sunglasses, signed hats from Lando and Oscar, F1 LEGO sets, travel bags, Reiss collab jackets, and a secret grid pass. These items add to the overall experience, making it more than just a stay—it’s a memorable journey.
F1 Simulators and Private Bar
One of the standout features of the suite is its private F1 gaming room. Access to this space is granted via a special pass, which opens a door to a dedicated area equipped with full bar facilities. There are bean bag-style F1 tyres, a pit wall media setup with four screens showing race highlights and live content, and top-tier McLaren F1 racing simulators. These aren’t just ordinary gaming chairs—they feature wraparound screens, force-feedback wheels, and the same rigs used by Lando and Oscar just days before my visit.
I spent hours competing against Max Verstappen in virtual races and even convinced my fiancé to join in. The experience was both thrilling and immersive, offering a taste of what it’s like to be behind the wheel of an F1 car.
Private 'Garage Hour'
The suite also includes a private happy hour called ‘Garage Hour,’ where a mixologist visits the room to prepare custom F1-themed cocktails in race-inspired glassware. The menu includes a variety of options, from spritzes to more complex drinks. If you overindulge, a fresh smoothie is delivered the next morning as part of the recovery package.
Dining Options
For those who prefer to dine in, the hotel offers a range of options. The rooftop bar provides stunning skyline views and serves cocktails starting at £17. The Rockwell Bistro offers stylish dining with dishes such as Wagyu beef tartar, king prawns, sea bass, and Ibérico ham croquetas. A lunch special is available for £23 between 12pm and 4pm. Room service is also available, and guests can easily explore nearby restaurants due to the hotel’s central location.
Breakfast is included in the stay and is highly recommended. Walk-ins pay £32 plus a 13% service charge, but pre-booking allows for a discounted rate of £25.
Final Thoughts
Overall, the McLaren Suite at Trafalgar St. James is a once-in-a-lifetime experience. While the price tag is steep, the level of detail and exclusivity make it worth considering for those who can afford it. The combination of luxury, F1 memorabilia, and unique amenities ensures a memorable stay.
Key Details
- Check-in/check-out: Check-in is available from 3pm, and check-out must be completed before 12pm.
- Disability access: The hotel is fully accessible, with lifts and wheelchair-friendly facilities.
- Standout feature: The location, F1 simulators, and private bar are the most notable aspects of the suite.
- Ideal for: Couples and F1 enthusiasts.
- Not suitable for: Those on a tight budget.
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