Burger King's Frozen Cotton Candy Cloud Makes a Highly Anticipated Return
Burger King fans are celebrating the return of one of their favorite beverages, the Frozen Cotton Candy Cloud. This icy blue drink, which made its debut last year, has become a fan-favorite and is now making a comeback at participating locations nationwide on Monday, July 14. The return comes as a direct response to the overwhelming demand from customers who have been eagerly waiting for its return.
The Frozen Cotton Candy Cloud quickly became the most popular frozen beverage on the menu in years. Its return was met with excitement across social media platforms, particularly on Instagram, where Burger King’s announcement received numerous comments from enthusiastic fans. One user expressed their delight by writing, “OMG!!! Finally!!! Dreams do come true!!” while another suggested that the drink should be priced at $1.99. Another fan even urged Burger King to make the drink permanent, stating it was “the best drink Burger King ever had.”
With approximately 19,000 restaurants worldwide, the return of the Frozen Cotton Candy Cloud is just one of many promotions that fast food chains are using to attract customers during the 2025 summer season. Prices for the drink start at $1.49 for a small, $1.79 for a medium, and $2.29 for a large. Customers can also choose to add a cold foam cloud topping for an additional 70 to 80 cents.
In addition to the Frozen Cotton Candy Cloud, Burger King is introducing several new items to its menu. The classic iced coffee is returning, and the chain is debuting its all-new Mango Peach Lemonade. Fans can also enjoy the new BBQ Brisket Whopper, which marks the launch of Burger King’s new “Whopper by You” platform. This initiative allows customers to submit their own ideas for Whopper creations, giving them a chance to influence the brand’s offerings.
“We want to continue letting our Guests tell us what they want – and when it comes to our iconic Whopper sandwich, they have a lot of ideas,” said Joel Yashinsky, Chief Marketing Officer of Burger King US&C. The platform aims to engage fans who are creative and willing to share their ideas.
Burger King has not only focused on menu innovations but has also taken a more competitive stance against its rivals. Earlier this year, the chain criticized McDonald’s after it announced extended operating hours. This move comes as Burger King continues to battle declining sales and financial challenges.
The brand’s struggles began in the 2000s, with franchisees closing underperforming locations. Sales dropped significantly after the 2008 recession, and profits have yet to recover to their peak. In January 2023, TOMS King, a Burger King franchisee, filed for bankruptcy and received bids from companies interested in purchasing 82 of its 90 restaurants. Similarly, Meridian Restaurants Unlimited closed and sold 70 Burger Kings after filing for bankruptcy protection.
This year has not been much better for Burger King, as it reported a 1.3 percent sales decline in the first quarter. The company is also facing legal challenges, including a lawsuit alleging that its advertisements exaggerated the size of its Whoppers.
McDonald’s, Burger King’s main competitor and the world’s largest fast food chain, has also experienced difficulties, with a 3.6 percent sales drop in the first quarter of this year. As both brands compete for market share, Burger King’s return of the Frozen Cotton Candy Cloud and its new menu items signal a renewed effort to capture customer attention and boost sales.
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