The Rise of Neon Coat: A New Era for Models and Influencers
Neon Coat, a revolutionary app that offers a range of free experiences, services, or even complimentary food and drinks, has taken the modeling and influencer world by storm. However, there's a catch—users must meet specific beauty and social media criteria to access these perks.
Larissa Drekonja, a former model and actress, co-founded the app alongside Dan Berger. The platform allows models and influencers to receive freebies in exchange for posting about them online. This innovative approach not only benefits the users but also serves as a marketing tool for businesses looking to connect with their target audience.
To join Neon Coat, models need at least 1,000 followers on Instagram and a strong portfolio, while influencers require a minimum of 5,000 followers on either Instagram or TikTok. With over 12,500 models and influencers already on board, along with more than 1,500 businesses and brands across major cities like New York, Los Angeles, Miami, and London, the app is making waves in the industry.
How It Works
Lauren Karowski, a travel content creator, finds herself using the app daily when she's in a city where Neon Coat operates. She uses it to discover new places or to do things she would normally do, such as getting her eyebrows laminated or attending a workout class. The app also helps her find restaurants she might not have heard of, offering comped dinners and drinks.
Karowski appreciates the app’s ability to help her save money through collaborations. Since joining last fall, she has found it more effective than previous experiences with promoters or agencies. She recalls being signed to an influencer management agency where she felt like she had to beg for any opportunity, such as a comped meal.
Empowering Talent
Drekonja founded Neon Coat after experiencing the challenges of being a young model in New York City. She faced issues like late payments, cramped living conditions, unsafe working environments, and the pressure of dealing with unsavory promoters. Her vision was to create a platform that empowers young women to take control of their careers and finances.
According to Drekonja, the app gives models and creators the freedom to manage their daily expenses in expensive cities. Even though they may earn money through agencies or promoters, much of their income is often deducted, limiting their ability to afford basic necessities.
Benefits for Businesses
Neon Coat also provides significant advantages for businesses. By connecting with models and influencers who are genuinely interested in their products or services, brands can increase their visibility and engagement. Craig Houston, managing partner of Jack & Charlie's No. 118, found that filling his restaurant with attractive influencers who post about their experiences worked incredibly well for his business.
The app has become a valuable tool for both talent and businesses, creating a win-win situation. For models and influencers, it offers a way to build their portfolios and gain exposure, while for businesses, it provides an effective marketing strategy.
Changing Industry Dynamics
Valeria Nanclares, a model with 14 years of experience, has witnessed the evolution of the industry. She used to think that social media wasn't essential for models, but over the past five years, she has realized its importance. Brands now often prefer influencers with larger followings, highlighting the growing influence of social media in the industry.
Neon Coat has helped many models and influencers navigate this changing landscape. Jaynie Miller, a lifestyle content creator, uses the app to explore New York City and build her portfolio. She enjoys the flexibility of the app, which allows her to do as much or as little as she wants.
For many in the industry, finding ways to collaborate with businesses has been challenging. Miller found it difficult to reach out through direct messages and often faced no responses. Neon Coat simplifies this process, ensuring that businesses are open to collaboration.
Conclusion
Neon Coat represents a new era in the modeling and influencer industry, offering a unique blend of opportunities for both talent and businesses. By empowering models and influencers to take control of their careers and providing businesses with effective marketing strategies, the app is reshaping the landscape of the industry. As more people join the platform, it continues to demonstrate the power of social media and digital innovation in today's fast-paced world.
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